Rooted in people.
Guided by the land.
Connected by purpose.
MISSION
To create ethical, transparent, and traceable pathways that connect African farmers to global markets, ensuring fair compensation, regenerative practices, and community-led impact through authentic, story-driven food products.
VISION
A world where farmers are valued as stewards of both culture and land, and where global trade strengthens livelihoods, ecosystems, and human connection rather than exploiting them.
The Barrier
Limited Tools & Infrastructure
Many farmers lack access to productive-use equipment needed to process, store, or add value to what they grow. Without these tools, income potential remains limited for farmers and their families.
Why We Exist
The Disconnect
Cut Off from Markets
Even when quality products exist, farmers and villages often face barriers to funding, certification, logistics, and visibility that prevent participation in global markets.
The Opportunity
Partnership & Pathways
By partnering directly with farmers and communities, supporting access to equipment, and building transparent, traceable pathways to market, we help strengthen livelihoods, families, and village economies while protecting the land.
We exist to turn local potential into shared, community-wide opportunity.
The Global Village
Farm to Plate Project
The Global Village Farm to Plate Project connects African farmers directly to global consumers through authentic, traceable food products.
By pairing ethical sourcing with transparent storytelling, the project ensures consumers know where their food comes from and how each purchase supports farmers, their families, and their villages.
This model transforms everyday purchases into shared value, strengthening livelihoods, village economies, and long-term environmental stewardship.
OUR FARMERS
Our farmers are skilled producers, land stewards, and entrepreneurs rooted in their community. They bring generations of knowledge, care, and resilience to the work they do.
African Farmers Market partners directly with farmers and villages, working alongside them to strengthen local capacity, support sustainable practices, and expand access to fair, transparent markets
Our farmer family continues to grow as we build relationships with new communities, guided by shared values, trust, and long-term partnership.
We prioritize relationships built on collaboration and mutual benefit, because lasting impact begins with people.
THE TEAM
African Farmers Market is built by people who believe that ethical trade starts with relationships, not transactions.
The idea took shape through years of working alongside farming communities in East Africa, listening first, and learning what support actually looks like on the ground. From those early conversations came a shared vision: to create pathways that honor farmers’ knowledge, strengthen village economies, and make global trade more transparent and accountable.
Today, the work is carried forward by a small, cross-continental team bringing complementary skills to the same mission.
Operations are guided with care and precision, ensuring that logistics, sourcing, and fulfillment remain aligned with the values behind the work. Financial strategy is developed with long-term sustainability in mind, balancing responsible growth with funding models that support communities, not extract from them.
Storytelling and brand stewardship help bridge the distance between farmers and consumers, translating complex supply chains into clear, honest narratives that keep people and place at the center.
Across every part of the work, collaboration is essential. Decisions are made with humility, adaptability, and respect for local leadership, recognizing that lasting impact is built slowly, through trust.
As the work grows, African Farmers Market’s commitment remains the same: people first, transparency always, and partnership at every step.
Soil to Soul - Rooted Together